The Japanese automotive industry is obviously known as one of the powerhouses of the global car supply (and considering Toyota is #1 carmaker in the world, they have reason to be somewhat confident of their status). Part of the problem, though, is that most Japanese cars that are seen around the world are boring beige boxes that would put to sleep a starving cheetah propped up on crystal meth, and although they’re making very feeble attempts at rectifying that, the road is long and fraught with peril – because convincing, for instance, the American public that there’s something other than Honda Accord, Honda Civic, a Toyota Camry, a Prius and maybe a Corolla would be a gargantuan feat.
